Apart from the legal niceties of how they discriminated against Ms. Dean, it is obvious abercrombie and fitch did wrong her to the tune of $15,000. Is it chic to discriminate?
“Marketing experts described the case as “one of the biggest gaffes” by a fashion retailer, and warned it could damage the brand.
Mark Borkowski, a leading brand and celebrity publicist, said: “This is probably one of the biggest gaffes by a fashion retailer – it is a disgrace and a PR nightmare.
“Jason Nisse, a PR executive from the firm Fishburn Hedges, added: “abercrombie and fitchshould not confuse creating an aspirational image with being elitist.
“It is potentially very damaging to them and they will need to work hard to restore some depth to their brand if they are to maintain their position in today’s competitive environment.”abercrombie and fitch
“They need to immediately reassure customers that this is a brand for everyone, not for just some ideal that they have of what is a beautiful person, or they will rightly become the poster boys for everything that is wrong with the fashion industry.” Telegraph.co,uk abercrombie and fitch
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